The Commercial Partnerships and Marketing Working Group was a new working group created shortly after IOC President Kirsty Coventry took office. The group’s charge was “to examine the IOC’s existing programs, platforms and systems, how it engages with partners, and how it can evolve and ensure that it is fit for today’s competitive market, and to explore how the Olympic Broadcasting Services (OBS) and Olympic Channel Services (OCS) can create future revenue generation.” The Working Group was to study other organizations’ business models and how they were using new platforms
The initial Chair was Colombian IOC member Luis Alberto Moreno with two former IOC Presidential candidates on the working group: FIS President Johan Eliasch (GBR) and Juan Antonio Samaranch, Jr. (ESP). In October 2026 the IOC announced that this commission would be disbanded and replaced by working groups on an ad hoc basis.
