While Rob Suter was at the University of Wisconsin, he liked to mix it up and was seen frequently in the penalty box. While in college he played for the 1977 NCAA champions. Unlike most of the Olympians, Suter made little effort to play pro hockey after Lake Placid. He returned to his hometown of Madison, Wisconsin, where he opened a sporting goods store, Gold Medal Sports. But in 1981 he signed with the Minnesota North Stars who shipped him to their farm club, the Nashville South Stars. He never played in the NHL, and after one season in the minors, retired from hockey to return to the store. He also coached youth hockey. His son, Ryan (2010/14), and brother, Gary (1998/2002), also played for USA Hockey at the Olympics and both had long careers in the NHL.